Privacy Policy
Last updated: September 11, 2026
Alif InfoTech Solutions ("we", "us", or "our") operates the website alifinfotechsolutions.com. This Privacy Policy explains what personal data we collect, why, how long we keep it, and the rights you have over it — including under the EU General Data Protection Regulation (GDPR) if you are visiting from the European Economic Area, Switzerland, or the United Kingdom.
1. Information We Collect
- Information you provide directly — when you fill out our contact, inquiry, quote, or consultation forms (name, email address, phone number, company, project details); when you chat with our AI assistant; or when you apply for a job through our Careers page (name, contact details, résumé/CV, cover letter, and anything else you choose to include).
- Information collected automatically — for every visitor, our own systems and Google Analytics record technical data such as your IP address, browser type and user agent, device type, the pages you visit, how you arrived at our site (referrer, UTM campaign parameters), and the date/time of your visit.
2. How We Use Your Information
- To respond to your inquiries and provide requested services
- To review and process job applications
- To send you relevant information about our services (only if you have contacted us)
- To improve our website and services, including through aggregated analytics
- To comply with legal obligations
3. Legal Basis for Processing (GDPR)
Where the GDPR applies to you, we rely on one or more of these legal bases: your consent (e.g., analytics/advertising cookies — which you may withdraw at any time via the cookie banner or your browser settings); the necessity of processing to take steps you request before, or to perform, a contract with you (e.g., responding to a quote request, delivering an engaged service, processing a job application); our legitimate interests (e.g., website security, understanding usage, preventing fraud) where these do not override your own rights; and, where applicable, a legal obligation.
4. Third-Party Services
Our website uses the following third-party services, each governed by its own privacy policy:- Google Analytics — website traffic analysis, only after you consent via our cookie banner
- Google reCAPTCHA — spam protection on forms
- Google Ads — advertising and remarketing, only after you consent via our cookie banner
- WhatsApp — direct communication (only when you initiate contact)
- Groq — an AI infrastructure provider that processes the text of your conversation with our AI assistant to generate a response. Only the conversation content is sent, not your identity, unless you choose to share it in the chat itself.
5. Cookies and Your Consent Choices
We distinguish between two categories of cookies:
- Necessary cookies — required for the site to function (e.g., session, security, and language preference). These do not require consent and cannot be switched off.
- Analytics and advertising cookies (Google Analytics, Google Ads) — only set after you actively accept them via the cookie banner shown on your first visit. Declining, or clearing your cookies to see the banner again, is always available.
6. International Data Transfers
We are based in India, and the personal data we collect is processed and stored on servers located in India. If you are in the European Economic Area, Switzerland, or the United Kingdom, this means your data is transferred to a country that has not received an "adequacy decision" from the European Commission. Where required, we rely on appropriate contractual safeguards with our service providers for this transfer. Some third-party services listed above may also process data in other countries under their own data protection commitments.
7. Data Storage, Security, and Retention
Your information is stored securely on our servers, protected by technical and organizational measures against unauthorized access, alteration, or disclosure.
We keep personal data only as long as needed for the purpose it was collected for:
- Contact/inquiry/quote form submissions — up to 24 months from your last contact with us, unless you ask us to delete it sooner or a longer period is legally required.
- Job application materials (résumé/CV, cover letter) — up to 12 months from the date of application, so we may consider you for other suitable roles, unless you ask us to delete it sooner.
- AI assistant chat content — kept only as long as needed to provide the conversation and improve the assistant, and is not linked to your identity unless you provide it yourself in the chat.
8. Your Rights
Depending on your location, you may have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request erasure ("right to be forgotten") of your data
- Request that we restrict how we process your data
- Object to processing based on our legitimate interests, including profiling
- Request a copy of your data in a portable, machine-readable format (data portability)
- Withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal
- Lodge a complaint with your local data protection supervisory authority — for example, in Germany, the data protection authority of the German state (Land) where you live or work
To exercise any of these rights, contact us using the details in Section 11 below.
9. Children's Privacy
Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this page periodically.
11. Contact Us
If you have any questions about this Privacy Policy, how we handle your data, or wish to exercise any of your rights, please contact us:
- Email: info@alifinfotechsolutions.com
- Phone: +91 63969 83624
- Address: Zirakpur, Punjab, India