Performance Marketing (Google + Meta Ads) is an industrial training course by Alif InfoTech Solutions in Zirakpur, Punjab (near Chandigarh, Mohali and Panchkula), available as 6 Weeks / 3 Months. You learn Google Ads, Meta Ads, Campaign Setup, Optimization, Conversion Tracking, ROAS. You work on a live project: Live ad campaigns with a working budget (small budgets included). You receive a verifiable certificate on completion, and top performers get a Pre-Placement Offer pathway. It is open to BCA, MCA, B.Tech, BBA, B.Com, MBA and other students, with no prior experience required.
Last updated: 9 October 2026✦ Strong demand across agencies and startups.
Live Project
Live ad campaigns with a working budget (small budgets included)
What You'll Learn
- Google Ads
- Meta Ads
- Campaign Setup
- Optimization
- Conversion Tracking
- ROAS
Course Syllabus
- Paid Media BasicsAuction, bidding, budgets, funnel stages
- Google AdsSearch, Display, YouTube, Performance Max, keyword strategy
- Meta AdsAudience targeting, creatives, lead and sales campaigns
- Tracking & AnalyticsPixel, Tag Manager, GA4, conversion tracking
- OptimizationA/B testing, ROAS, CPA, scaling campaigns
- Live Campaign ProjectRun a real ad campaign and present the results
Eligibility — Who Can Join
12th pass, or pursuing / completed BBA, MBA, B.Com, BCA or any other degree. No prior marketing experience is required — we start from the basics.
Job Roles You Can Target
- Performance Marketing Executive
- Media Buyer
Why Train With Alif InfoTech Solutions
- Real client & in-house SaaS projects — not simulated exercises
- Founder-led mentorship in small batches, so you're never lost in a crowd
- 120+ projects delivered across web, mobile, and SaaS
- Fresher-friendly — no prior specialization required
- Certificate of Completion, with a Pre-Placement Offer pathway for top performers
Job Readiness Track — Included With Every Course
You leave trained and employable, not just certified:
- Resume & LinkedIn profile building
- Mock interviews with real feedback
- Soft skills & professional communication training
- Real client project and meeting exposure
- Git & GitHub basics + portfolio building
Frequently Asked Questions
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