AI Automation for Lead Generation Using WhatsApp & Chatbots
Challenge: An education institute in Chandigarh running coaching programmes was receiving 80-100 enquiries per day through WhatsApp. A single admissions staff member was handling all responses manually — leading to delayed replies, missed leads, and inconsistent information being shared with prospects. Peak enquiry periods around exam results were completely unmanageable.
Solution: We integrated the WhatsApp Business API and built an AI-powered chatbot that handles initial enquiries, answers common questions about courses and fees, qualifies leads by collecting key information, and routes serious prospects to the admissions team with full conversation context. A lead dashboard was built for the admissions team to manage follow-ups.
Result: Response time to new enquiries dropped from hours to under 30 seconds. The admissions team now handles only qualified leads. Enquiry-to-enrollment conversion improved by 34% due to faster response and better qualificatio
Metrics: 3x increase in conversions 90% faster response time 50% reduction in manual work 24/7 automated lead handling
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